Jessica Alba is bringing The Honest Company to the small display screen. Alba and Lizzy Mathis, founder and editor of The Neat Mom Co., will star in Sincere Renovations, an unscripted property advancement series on The Roku Channel, the streaming company announced April 20.

“As working mothers and business owners, Jessica Alba and Lizzy Mathis are all too familiar with the worries and pressures of parenting,” the collection description reads. “Bringing a bold twist to the residence improvement genre, Sincere Renovations follows Alba and Mathis, as they enable deserving families finish the dwelling renovations of their goals and confront difficulties about parenting by way of candid conversations.”

Sincere Renovations will be an eight-part sequence with episodes clocking in at an hour every single. Alba and Mathis will government make the series in addition to hosting, with manufacturing set to get started later this yr. Straightforward Renovations is produced by Superior Noon Leisure, an ITV The us firm, together with Mexican Spitfire and 3 Arts Leisure.

Substantial Midday Entertainment has created a name for itself in unscripted series, household renovation titles, in certain. HGTV‘s Fixer Upper, Very good Bones, Farmhouse Fixer with Jonathan Knight, Unsellable Properties, and Bargain Block are all Superior Midday productions, as are TLC‘s Cake Manager and Nat Geo Wild’s Canine Unachievable.

“As we keep on to construct momentum for Roku Originals, we are very pleased to spouse with Jessica, Lizzy, and the teams at 3 Arts and Superior Midday on Honest Renovations,” Brian Tannenbaum, Head of Substitute Originals at Roku, explained in a assertion. “Jessica and Lizzy’s compassion, mixed with no-nonsense strategy to parenting, will provide our viewers a fresh new, relatable, and bold twist on the property renovation style.”

Additional Alba, “Becoming a parent was enjoyable, scary and baffling all at the moment. Parenthood is the most transformative lifestyle encounter, and no make any difference how significantly you assume you are ready you in no way genuinely are. I simply cannot wait to share the stories of the particular people and their amazing dwelling renovations with viewers on The Roku Channel.”

“Parenthood turned my world upside down — it stuffed my cup with so a great deal love and at the exact same time, analyzed my patience in methods I could not have imagined,” reported Mathis. “It’s a uniting knowledge just about every guardian can relate to! That’s why I’m so energized to convey the stories of these deserving households to The Roku Channel and execute truly everyday living-altering dwelling makeovers to support make existence as a new mother or father a little additional useful in Truthful Renovations.

Trustworthy Renovations, Sequence Premiere, TBA, The Roku Channel


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