With the swift development of the ‘one-person’ city inhabitants, business designs and areas that reply to the requirements of one people today are developing. If just one of the significant road blocks in the lives of today’s youth is “social phobia”, then “loneliness” is the accompanying “symptom”. J&Dragon Group has intended a themed pop-up shop, “Lonely Noodle Shop”, which tries to soothe the “lonely” individuals in the city at night by using a bowl of noodles for a place experience.
Cafe? Experience Shop? Exhibition House?
Found on the 1st flooring of Shanghai TX Huaihai, the Lonely Noodle Store is only open from 8pm to 2am each and every evening. As the slogan of the store reads, “Give your self a bowl of noodles to just take a split from fact.” The Lonely Noodle Shop delivers a time to heal the city “lonely”. The constrained running several hours, a golden concept, a exclusive knowledge and a “blind box show” prepared by the supervisor are all aspect of a journey to heal “loneliness”. A special running approach has supplied start to a unique area design and style. Compartments for 1 particular person only, surrounding a stage at the heart of the area. Below, a touching overall performance is offered and a bowl of “At the very least for tonight, you will not be alone” is served to you.
An innovative expertise
The total façade of the shop is interspersed with polished metallic scaffolding, as if the town were whole of buy, but a little chilly. The stainless steel scaffolding installations at the entrance, with each other with the luminous light-weight strips, kind the only lighted interface on the road late at night time.
The display screen on the other aspect of the store tells the town about the emotion of “loneliness” in the night time via a paragraph of golden text that hit the coronary heart.
Ahead of moving into the shop, meandering strains guide the waiting around move of folks by means of the scaffolding, a modest spatial constraint that evokes a psychological reaction and sets the phase for the following journey.
Coming into the primary place, the ‘lonely’ people today with their numbered playing cards are steadily guided to the corresponding numbered rooms by using linear strips of light in the aisles, a dimly lit journey that, amongst light-weight and shadow, immerses the system and thoughts in the anticipation of the subsequent journey.
The transition from the corridor to the independent taking in area is offered in the kind of a curved revolving doorway. When the door opens, the lights arrive on, illuminating a totally different place from the previous a person. The therapeutic green color helps make buyers a lot more relaxed and calm, immersing on their own in the environment of the place and making the most of a bowl of noodles for a while.
The 1-individual booth seems to wrap the person in it, with music taking part in and an emotionally evocative greeting in front of the monitor that immerses the body and intellect, followed by a “Blind Box Show” session that culminates in an immersive practical experience as a result of the window of the screen. The central phase space is a centered room. The leading is a round room that unites a number of personal rooms. A bowl of noodles, a music and a functionality that heals everybody who comes below.
In the course of the two-month operation, the Lonely Noodle Shop has grow to be one of the scorching subjects in Shanghai, attracting many younger persons through social media to working experience it. With the swift changes and innovations in the business room industry, working experience will carry on to be emphasized. This progressive case is a scarce attempt, and the structure will current a lot more opportunities less than the new business mode.
Job Title: Lonely Noodle Shop Task Place: 138 Square Meters Site: TX Huaihai, Xuhui District, Shanghai Completion Time: 2021 Design Company: J&Dragon Group Design Director: JASON CHAN Main Designer: ELLA Interior Design and style: XIAO LEI, A BAO Pictures: CreatAR